In October 2018, Rajiv Bajaj, Managing Director of Bajaj Auto had confirmed in an interview that the Pulsar 150 Twin Disc variant was managing more buyers than the relatively cheaper Pulsar 150 Classic. Sales numbers were not surprising as Kevin D’Sa, president (finance), Bajaj Auto had said in September 2018 that the company did not expect the cheaper model to be a runaway success.
Bajaj Auto targets to expand its sales in the sports segment. In the last financial year, the company was clocking 60,000 vehicle sales per month. The number rose to 80,000 units per month in the first half of the current financial year. Now, Bajaj targets to take that number to 90,000 units per month. D’sa said in a recent interview:
As a family, we should be doing around 90,000 from 75,000-80,000 a month in the sports segment.
To achieve the target, the company plans to update the Pulsar Classic with new features. Speaking about the Pulsar brand, D’sa added:
Besides, overall volumes in the Pulsar segment is coming from highly profitable twin disc model and the Classic model has added 6,000 more numbers every month. We will come up with new design and features on the Pulsar Classic which should push total Pulsar volumes to 90,000 in Q4 from around 80,000 now... As we talk about one or one and half years there will be more products coming in primarily in the M3 segment
To give you a quick recap, the Pulsar 150 Classic is a budget variant of the 150 range that misses out on a rear disc brake and split seat set up to keep the costs low. Mechanical specifications remain identical to other Pulsar 150 variants, and the Classic uses the same 149.5cc, single cylinder, twin spark engine that delivers 14 PS of maximum power and 13.4 Nm of peak torque.
Given that Bajaj Auto has set the target of 90,000 unit per month sales for the Q4 (January to March) of the current financial year, we should see the updated Pulsar Classic listed within days. Apart from the Pulsar Classic, Bajaj will launch an updated Dominar 400