A new Maruti Swift is booked every minute in India - Report

Dhruv Saxena

Dhruv Saxena, Mechanical engineer trying to find his place in the world of automobile journalism.

As reported this week, the 2018 Maruti Swift has already racked up more than 1 lakh bookings. Bookings for the hatchback commenced on January 18, 2018. The Swift took 10 weeks to achieve the feat, which translates to a booking every minute.

Maruti Swift
MSIL launched the new Maruti Swift at the 2018 Auto Expo in February.

Speaking to Business Standard,  R S Kalsi, Senior Executive Director (marketing & sales), Maruti Suzuki said -

Some of our recent bestsellers - the new Dzire and Baleno - had done exceedingly well but we did not achieve this landmark (1,00,000 bookings) in such a short span of the launch.

Thanks to the high demand, the Maruti Swift currently commands a waiting period of 3-4 months depending on the variant. A recent report revealed that around 15% of all sales come from AMT variants. Additionally, the styling of the hatchback has emerged as its biggest selling point with 1 in 4 customers putting their money down because of its charm.

Maruti Swift badge
Maruti offered an automatic transmission for the first time in the new generation.

Also Read - 2018 Maruti Swift with sunroof

Customers can choose from a total of 12 configurations. There are two engines to choose from – 1.2 L K12 Petrol and 1.3 L DDiS Diesel. Both enginesare available with either a 5-speed manual transmission or a 5-speed AMT. According to ARAI, the Maruti Swift petrol returns a mileage of 22 km/l while the diesel variant returns 28.4 km/l.

2018 Maruti Swift Price List

Maruti Swift variant
Ex-showroom Delhi Price
Swift LXi INR 4,99,000
Swift VXi  INR 5,87,000
 Swift VXi AGS  INR 6,34,000
 Swift ZXi  INR 6,49,000
 Swift ZXi AGS INR 6,96,000
 Swift ZXi+ INR 7,29,000
 Swift LDi INR 5,99,000
 Swift VDi INR 6,87,000
 Swift VDi AGS INR 7,34,000
 Swift ZDi INR 7,49,000
 Swift ZDi AGS  INR 7,96,000
 Swift ZDi+ INR 8,29,000

2018 Maruti Swift - Image Gallery

[source - Business Standard]

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