Power+ variant helps Mahindra Bolero post growth after months of decline
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More fuel efficient and cheaper to buy over the standard Bolero.
The recently-launched Mahindra Bolero Power+ (sub-4 meter Mahindra Bolero) has helped the aging utility vehicle get back customers, sales data reveals. The 16-year old nameplate was selling over 100,000 units/annum in 2011, 2012 and 2013, and regularly figured in the top 10 monthly list. However, with the introduction of newer models (even within the company, the Mahindra TUV300 is seen as a modern alternative to the Bolero), sales of the Bolero started to slip.
This year, the Bolero’s sales were as follows – 7,446 (February), 6,211 (March), 5,785 (April), 4,419 (May), 3,699 (June), 3,929 (July) highlighting a steady month-on-month de-growth. However, the Bolero Power+, with its price cut of INR 80,000 over the standard Bolero and a modern, more fuel efficient diesel engine, is bringing back more customers for the company. In September 2016, Mahindra sold 5,744 units of the Bolero Power+ (as compared to 5,585 units in September 2015), making it the best-selling Mahindra product that month.
The Bolero Power+ measures 3,995 mm long, 1,745 mm wide, 1,880 mm high and has a wheelbase of 2,680 mm. A 1.5-liter three-cylinder ‘mHawk D70’ turbodiesel engine produces 70 bhp at 3,600 rpm and 195 Nm of peak torque between 1,400-2,200 rpm, making it 13 percent more powerful than the regular Bolero. The engine is paired to a 5-speed manual gearbox with a rear wheel drive arrangement.
The Mahindra Bolero Power+ is claimed to be 5 percent more fuel efficient than the existing Bolero with an ARAI-certified fuel efficiency of 16.5 km/l. It is priced at INR 6.86-7.85 lakhs, ex-Showroom, New Delhi, whereas the standard Bolero costs INR 7.44 lakhs-8.66 lakhs.