Success of Baleno dictates Maruti’s export plan to developed countries – Report


Aravind Jayachandran, It goes without saying that I'm a huge petrolhead and can apparently convert all my driving emotions into words you can read.

More global models could be added to the portfolio, based on Baleno’s performance.

In an interview with ET Auto, RC Bhargava, Chairman of Maruti Suzuki, has stated that the success of Baleno could help build a better case of manufacturing and exporting global models from India.

Suzuki Baleno front quarter at 2015 Tokyo Motor Show
Until the Baleno came along, Maruti exported products to African, Middle Eastern, few South American and ASEAN markets.

Mr Bhargava said:

Depending on the success of Baleno in the export market – especially in Europe and Japan – we would shape Suzuki’s discussions going forward about making more new models in India and using them for exports

Until the Baleno came along, Maruti exported products to African, Middle Eastern, few South American and ASEAN markets. Given that more global products are on their way, such as the Suzuki Ignis, Maruti could soon increase the export portfolio, if parent company Suzuki sees fit.

Suzuki Baleno side at 2015 Tokyo Motor Show
The Suzuki Baleno is only manufactured at Maruti Suzuki’s plant in Haryana, India.

Also Read: 7-seat Maruti Wagon R MPV (Maruti YJC) to debut at Auto Expo 2016

The exports of the Maruti Baleno from India will commence from January 2016. The model will be exported to the European Union first, comprising of markets such as France, Italy, Germany, Belgium, Netherlands, Denmark and Spain. Eventually, the India-made Baleno will be exported to 100 markets worldwide, including Japan.

Suzuki Baleno – Image Gallery

[Source: ET Auto]

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