Report – Mercedes-Benz to announce new naming strategy for SUVs & cars next month


Anjan Ravi,

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SUVs to be renamed inline with cars. 

Mercedes-Benz will announce its new naming strategy for cars and SUVs next month. The company’s head of research and development, and member of the board, Dr. Thomas Weber, confirmed the news to Car Advice at the Paris Motor Show.

Mercedes GLA stance on the review
The GLA could retain its name as it is based on the A Class.

Currently, while Mercedes’ cars are named progressively in the alphabetic order (wherein A Class denotes its smallest, and S Class is the flagshihp), its SUVs appear randomly named, according to customers. While the entry level SUVs are called GLA and GLK, the midsize is named ML, the flagship is called GL and the iconic 4×4 retains the G Class/G Wagen tag.

Instead, reports suggest that the SUVs will be named after the cars they’re based on. For example, the GLA will retain its name as it is based on the A Class. The GLK however, which is based on the C Class platform, would be called GLC, and the M Class could be named GLE as it uses the E Class’s underpinnings.

2015 Mercedes GLK Class IAB spied
The next generation GLK seen testing here, could be called the GLC.

Also see: Mercedes AMG-GT premieres at the Paris Motor Show

The new naming would thus eliminate some confusion within customers, the company believes. Meanwhile, rival carmaker Audi chose to rename the way it calls variants ditching tags like ‘2.0 TDI’ for a number based approach like ’35 TDI’ or ’40 TFSI’.

2015 Mercedes B Class Facelift – Image Gallery (Unrelated)

[Source – Car Advice]

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