IAB Report – Yamaha India launches helmets for women and children
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Yamaha Motor India Sales pvt ltd yesterday unveiled its exclusive line of helmets for women and children. This action comes on the back of the Delhi government’s move to make it mandatory for women pillion riders also to wear helmets. The helmets will be available at all Yamaha dealerships across the country and are priced between INR 990 and INR 1,380.
For women, there are 3 helmets available, ‘Elmo’, ‘Avion’ and ‘Cosmo’ while for children there are the ‘Whiteknight’, ‘Blueking’ and, ‘Blackstar’ models. While the women’s helmets are priced at INR 1,175, INR 1,380 and INR 990 respectively, the helmets for children are priced at INR 1,350 for all models.
All helmets were conceived and developed by Yamaha India Sales pvt ltd and are ISI certified, says the company. Roy Kurian, Vice President, Sales & Marketing, Yamaha Motor India Sales pvt ltd, welcomed the Delhi government’s move.
Yamaha India’s moves to increase rider safety and awareness include campaigns such as Yamaha Safe Riding Science for college students, Yamaha Female Riding Training for women, Yamaha Children Safety Program for school kids and the Yamaha Driver Safety Program for truck drivers.
The company also recently unveiled its first mascot – termed ‘Zippy’ – to promote the Yamaha Children Safety Program for both parents and children.
Yamaha helmets for women and children – Press Release
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