Report – Peugeot denies alliance with Mahindra; “Rapid” India return not planned


Nithyanandh K,

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I’m, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!

Peugeot denies reports of possible partnership with Mahindra.

A newspaper report yesterday cited industry sources in India and France, saying that Mahindra & Mahindra is in talks with the French carmaker Peugeot for a possible alliance.

The report said that the talks are already on and the partnership, if worked out, would involve sharing of production facilities, sourcing of technologies and even significant investment by Mahindra in Peugeot.

Peugeot 308 Station Wagon front
Peugeot acknowledges the importance of the Indian market for its future but says current priority is the Group’s revival.

Responding to the report, PSA Peugeot Citroen Group have issued a statement denying the partnership. According to the automaker’s spokeswoman, India is obviously an important market for Peugeot’s future but there no plans to have a rapid return. The current priority is to focus on the Group’s recovery.

Mahindra however declined to comment on this matter.

Peugeot’s first stab at the Indian market in association with Premier Automobiles Limited wasn’t quite successful, resulting in an exit in 1997. In 2011, the company announced that it will enter India with a INR 4,000 cr production facility in Sanand, Gujarat. Peugeot even conducted a ground braking ceremony at the plant site, only to shelve the project owing to severe crisis back home.

Under the leadership of newly appointed CEO Mr. Carlos Taveres, the PSA Peugeot Citroen Group is undergoing a restructuring process which would see Citroen shift down-market while its sub-brand DS would be positioned at the top. Peugeot would continue to focus on its current mid-level positioning.

[Source: Reuters]

Contribute to IAB
Submit Spyshots & get Bragging rights! Click Here
Custom Mods on your ride? Get it featured on IAB Submit

Peugeot 2008 News & Updates

2018 Mahindra XUV500 facelift front

Mahindra XUV500 facelift spotted, likely to get a different grille

2018 Mahindra XUV500 facelift launch in early 2018

2018 Mahindra XUV500 (facelift) launch expected in early 2018 – Report

2018 Mahindra XUV500 facelift spied

2018 Mahindra XUV500 spied on test

Mahindra S201 and 2018 Mahindra XUV500 (facelift)

2018 Mahindra XUV500 (facelift) spotted testing for the first time

2017 Mahindra XUV500 front three quarters

M&M to launch Mahindra XUV500 petrol in only one configuration – Report

Mahindra XUV500 W9 features

Mahindra XUV500 W9 – Features & Specifications