IAB Report – TVS launches Apache RTR 180 Matte Black edition


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TVS Motor has launched a new color on the Apache RTR 180. Called the Apache RTR 180 Matte Black Edition, the motorcycle was showcased in January this year at the India Bike Week. Sales of the RTR 180 Matte Black have now commenced, and a TV commercial featuring this bike in conjunction with the new X-Men movie is also on air.

Save for the color, there are no other changes to the motorcycle. Power comes from a single-cylinder four-stroke, 177.4 cc engine which produces 17.03 bhp at 8,500 rpm and 15.5 Nm of torque at 6,500 rpm, paired to a five-speed gearbox.

TVS Apache RTR 180 Matte Black Edition side press shot
The TVS Apache RTR 180 Matte Black Edition has now gone on sale.

The Apache sells in satisfactory numbers for the company. The months of February and March 2014 saw sales of 13,539 units and 14,266 units. These sales figures are nowhere near that of competition though, as Bajaj sold 49,964 units of the Pulsar in March 2014.

TVS, in a bid to gain a foothold in the premium motorcycle segment, announced that a new Apache will be launched towards the end of this year. The announcement was made by Venu Srinivasan, TVS Group Chairman, earlier this month at the launch of the TVS Star City+.

Following the announcement, Vinay Harne, head of new product development for the company, told Indian Autos Blog that the new Apache will get certain features from the Draken concept shown at the Auto Expo this year.

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