Audi confirms investment of 1.87 lakh crore on new products and factories until 2018


Karthik H, A bit of a car freak and a bike nut, and a fan of trucks and technology too. Expect sharp stories that focus on those four fronts. As always, stay tuned to for quick and unassuming updates from across the world.

Audi will, in the next 4 years, invest a total of €22 billion (Rs 1.87 lakh crore) for new models, innovations and expansion of production capabilities across the world. Close to half of this investment will go into Audi’s Ingolstadt and Neckarsulm plants in Germany, the company announced in a press release.

Audi TTS Competition Imola Yellow
The third-generation Audi TT will also be one of the new models for which Audi will invest close to €22 billion. (Pictured – Current Audi TT Competition)

Around 70 percent of the investment is intended for new models and technologies. Rupert Stadler, chairman of the board of management at Audi says that the company is keeping its foot on the gas when it comes to investments. He also added that in 2013, the company had achieved its target of delivering 1.5 million cars across the world. This was a target set for 2015. Stadler adds that now the company has set 2 million as the new target.

Audi Q1 Crossover teaser
Audi will manufacture the Q1 SUV in its home base at Ingolstadt from 2016.

Out of the €22 billion that has been announced, €14 billion will go for fixed assets. This indicates that the company is likely to invest a majority in machinery and/or production facilities. This will in turn be used to modernize and expand Audi’s existing model range.

By 2020, Audi will introduce 11 more models, taking its offering from the existing 49 to 60 models. In 2014, Audi will introduce the third-generation TT coupe. There will also be a new manufacturing facility in Mexico that will roll out the Q5 from 2016. 2015 will see the company launching production in Brazil with the A3 and the Q3.

Audi to invest 22 billion Euros in the next 4 years – Press Release

[Can’t see the press release? Head to SlideShare]

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