Yamaha RAY wins 2013 India Design Mark (I Mark) award
As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I’m, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!
The India Design Council is affiliated with Ministry of Commerce & Industry and it comprises of eminent personalities in academia, design and industry organizations. The India Design mark (I Mark) award was initiated in cooperation with Japan Institute of Design Promotion.
Candidates of the India Design Mark (I Mark) must satisfy at least two of the three requirements – Made in India, Designed in India and Sold in India. This is the second consecutive time that Yamaha receives the award. Last year, the Yamaha YZF R15 V2.0 received the honors.
Commenting of the achievement, Mr. Hiroyuki Suzuki, CEO & MD, India Yamaha Motor Pvt. Ltd. “Appreciation in any form is a welcome boost to a company and its products. I am very pleased with this recognition that I Mark has bestowed upon us and our scooter RAY. The response that we have been receiving for RAY is indeed very positive and encouraging. We understand the needs of our customers and thus take great detail in our products in terms of styling and design. Therefore, this award not just realizes our efforts but also motivates us to continue creating more new and innovative products.”
The Yamaha RAY is powered by a 113cc four stroke engine which generates 7.1 PS of power. The stylish scooter targets young women.