The 2013 Tata Nano which is a part of the automaker's eight product blitzkrieg is instrumental in driving growth.
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Tata is hoping to turn things around with its Horizonext strategy which would see the launch of many refreshed and new products in the future. The Tata Nano diesel could be one of them.
Here is the TV commercial of the 2013 model. Clearly, Tata has shifted its focus from its original target audience - families looking to upgrade from a two wheeler - towards the youngsters.
The 'world's cheapest car' tag didn't really help in keeping the Nano afloat. The new TVC is full of young and energetic people, most of them college goers.
Just like the 2012 model year update, the 2013 Nano gets a few improvements which makes it a better overall package. Cosmetically, the 2013 Nano gets a chrome strip on the bonnet and above the rear bumper. The rear bumper has a larger air intake area for effective engine cooling.
The car comes with Easy Steer Technology (not a power assisted steering), an updated music system with Bluetooth connectivity, twin gloveboxes and new seat fabrics. Tata says the ergonomics, quality and reliability of the car has been improved.
For the 2013 model year, Tata is also launched the CNG variant of the car named Tata Nano emax.