Mahindra enters Kenya with its battalion - XUV500 and Scorpio lead the charge
Kaustubh Shinde, They say sooner or later your passion finds you. Sometime in late 2009, I started writing for IAB and ever since then it has been a roller coaster ride for me. An amazing experience that has taught me a lot, taken me to new places, driven some great cars and met some amazing people. When you don't find me on IAB (very rarely), you will find me either at a coffee shop or an eatery or at the nearest gadget store. Hope you enjoy IAB as much as we do!
Earlier, M&M was present in the market selling its tractors and other farmyard equipments. Now, Mahindra has launched the XUV500, Scorpio, Genio (Xylo pickup truck) and Maxximo mini truck.
Mahindra has tied up with Simba corporation to establish Xylon Motors, the sole dealer of Mahindra products in Kenya. Xylon Motors will also provide testing, servicing and after sales facilities for the Kenyan market.
Simba Corp has invested 600 million shillings (around 39 crores INR) in Xylon Motors and will offer warranties on parts, after sales service and additional accessories at a very competitive rate.
Mahindra is a very strong player in Africa with its reach extending to Egypt, Algeria, Morocco, Tunisia, Ghana, Nigeria, Sudan and South Africa. A recent media report claimed that Mahindra was the fastest growing brand in South Africa. It came as no surprise when Mahindra introduced the XUV500 the day after its Indian debut.