Video – Hyundai RB concept


Shrawan Raja, I'm the Founder & CEO of I love teamwork and talking about cars.

The Hyundai RB concept previews the next generation Accent, which should reach India by the end of 2011. The RB concept, we assume, is based on the i20’s platform. We’re done being confused where this model will be positioned, we won’t open that topic again till Hyundai reveals details.

The ideal segment where the Hyundai RB can be positioned is just below the current Hyundai Verna. Even in the case of the two models overlapping, there is nothing Hyundai will lose. The RB is a modern Hyundai and it needs to be positioned as aggressively as possible rather than worrying about cannibalization.

The video explains the design of the RB unveiled at the Moscow Motor Show earlier this week.

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