Hyundai India has recently been on a roll when it comes to launches. Right from the new i10, the fluidic Verna to the mighty EON and everything in between, Hyundai has pretty much been there and done that. The company plans to continue this onslaught for the next five years.
Because of new entrants in the market, Hyundai’s share fallen to 18.3 percent from 21 percent in the past 12-18 months plans. In order to protect its share and gain some more traction, Hyundai India has decided attack is the best form of defense. Hyundai India has planned 15 launches in the next 5 years to woo the customers to the Hyundai brand. A few that we can think of are:
- EON LPG
- Hyundai i45
- Facelifted i20
- Next generation i10
- Replacement for the Accent
- New Santa Fe
- Hyundai Avante/Elantra
- And 8 others
Of course, it will not be all sunshine for Hyundai. All the bigwigs in the industry have similar ambitions and similar plans. India's largest car maker Maruti Suzuki has lined up 15-20 cars by 2015. 6-8 new models will come from General Motors, 8 from Ford by mid-decade, and 10 from Renault-Nissan.
Sure, new models will continuously pump numbers in the balance sheet. But what other areas do you think Hyundai India should work on to become the market leader?
