American Youtube star Brittani Taylor promotes the Ford Fiesta by telling us why the Lamborghini Gallardo is no match to the city hatch except for straight-line speed. Turn up the volume but common sense has to be turned off before watching this video as Brittani isn't informed about things like the Lambo's boot space or its location.
Ford' new-found practice of putting bloggers, Youtubers and internet icons behind products, devising viral campaigns and pushing it to consumers is working equally well as using traditional media, but at a fraction of the cost.
If Ford India wants to promote the Fiesta sedan, we suggest handing it to team IAB along with a Bugatti Veyron for about a week ;-)
Source - Youtube.com