Previously shelved Triumph Daytona 250 not returning through Bajaj partnership - Report

28/08/2017 - 15:59 | ,   | Praveen M

The Triumph Daytona 250 single-cylinder motorcycle will not be coming back through the Bajaj Auto partnership and has been put on indefinite hold, reports Motorcycle News.

Triumph Daytona 250 motorcycle sketch
The sketch of the Triumph Daytona 250 was revealed at the EICMA 2013.

The British motorcycle maker had revealed the sketch of a quarter-litre single cylinder ‘Made-in-India’ Daytona at the 2013 EICMA show. The brand previously stated that the sales of the bike would commence in 2015, but the plans did not materialize.

As per the latest development, Paul Stroud, Chief Commercial Officer, Triumph, said:

What the (Triumph-Bajaj) partnership provides is the opportunity to create a lower entry point into the brand and gives us the opportunity to enter a new market segment. To be honest, we want to take the Triumph brand to a whole new range of customers and today that’s just not the case. The motorcycles we are developing will be much more mid-capacity.

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The development of a range of mid capacity motorcycles is already underway. Expect multiple mid-capacity motorcycle variants through the partnership. The bikes are expected to hit the market in about three years.

In an interaction with the media brand, S Ravikumar, President of Business Development, Bajaj Auto said:

The new motorcycles will combine the iconic heritage of Triumph with the back end efficiencies of Bajaj, thus creating a unique product unavailable to both partners. As the joint products get launched, Bajaj will create a network commensurate with the volumes planned. Triumph India will continue to report to Triumph UK for the foreseeable future; nearer the launch of the new motorcycles, Bajaj will assume leadership for the Indian market.

2017 Triumph Bonneville T100 front three quarters right side
The partnership will result in easier access to the Triumph brand for the budget-conscious.

The Indian motorcycle manufacturer has also confirmed it will manufacture bikes from Husqvarna. Bajaj believes that the Husqvarna brand will appeal to a larger population than KTM in India. However, both Bajaj and Triumph believe that there will not be overlapping between the companies locally and internationally.


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