Tata Motors is not resting until the Nano starts to outsell the Maruti Suzuki Alto. The automaker has just announced that it will be opening 230 dedicated showrooms Nano car in the next 12 months. Considering the 120 such outlets are already operation, the company is aiming a grand figure of 350 dedicated outlets for the Nano by the end of 2012.
The idea is to make the product approachable even in the distant and unreachable place. One of the key factors for the success of the Maruti Suzuki Alto is the massive web of the Maruti sales and service network.
The global small car leader has over has a sales network of 1000 centres in 555 towns across the country and is targeting 500 more by the end of 2015. Tata Motors is trying to replicate the success factors of the Alto to make their own product successful.
These exclusive showrooms will be primarily established in the Tier-III and Tier-IV cities across the nation.