Do we require exclusive showrooms for Tata Nano?

19/04/2011 - 08:30 | ,  ,  ,  ,   | Kaustubh Shinde

If Big Bazaar and Westside were not enough, Tata is planning to open exclusive showrooms just for the Nano.

Tata Motors spokesperson told PTI -

We are exploring appointing full fledged dealerships only for the Tata Nano in small towns

Tata Nano green

The company wants to replicate the success that it garnered with their mini truck - Ace, which has 600 standalone stores alongside normal dealerships in the country. As of now, Tata Nano is available through the company's 617 regular dealerships, 151 Tata authorized service centers and can be experienced at 210 access points including Big Bazaar and Westside.

To be honest, we think that it is a bit of a wasteful expenditure to have exclusive dealerships just for one car. This will not only eat through the profits but will eventually lead to rise in the prices of the Nano itself. If they really want to increase the reach of the Nano is small towns and villages, they might as well have exclusive tie ups with rural shopping malls such as Aadhaar, Kisan Sewa Kendras and e-chaupals to sell the Nano.

Do you think we need exclusive showrooms just for Tata Nano?

Source -

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