The offtake of Tata Nano cars stood at an impressive 6,401 units when you consider the measly 509 units it managed in November 2010. These are signs of the Nano recovering from a slump it was in during the early part of 2011.
Tata Motors has introduced 2012 Nano with new colors, higher fuel economy and better-appointed interiors without a price hike. A new television commercial, as good or better compared to the first one, and a new marketing campaign highlighting its features are efforts to mend its image, tarnished by fire cases and misconceptions about its capabilities.
As an improved overall package, the Nano should garner more numbers in the coming months.
Tata is working on a highly fuel efficient two-cylinder diesel engine that is expected to touch down in 2012. Although the Nano was conceived as an ideal upgrade for families on two-wheelers, many of its customers own cars. The base variant, priced closest to a two-wheeler accounts for the least sales.
Tata is understanding the target customer of Nano and making necessary adjustments to meet their expectation.