Tata Motors takes a dig at the newborn Jeep Compass

03/08/2017 - 10:59 | ,  ,   | Dhruv Saxena

Jeep has finally launched the Compass in India at a very attractive starting price of just INR 14.95 Lakhs (ex-showroom Delhi). Tata Motors, obviously feeling the heat, has taken a dig at the Compass the next day saying that the Hexa "Takes you anywhere. No compass required."

Tata Hexa Takes a dig at Jeep Compass
Tata Motors hasn't held back and is very direct with the communication that the Hexa is better than the Compass on all counts on paper.

Tata has also released a specifications comparison of the two cars. Stating facts, the Hexa scores above the Compass in terms of pricing, seating capacity, and features. Unlike the Compass, the Hexa gets a 10-speaker audio system, rain sensing wipers, cruise control, optional sunroof and more. The Hexa has a bigger engine with a higher torque output at 400 Nm as opposed to the Compass' 350 Nm. Tata also offers the Hexa diesel with an automatic transmission option.

Also Read: Tata Hexa Review

For the comparison, Tata has used the top spec XT trim of the Hexa and Limited trim of the Compass. They have a price tag of INR 15.03 Lakhs and INR 18.05 Lakhs respectively. While Tata Motors might have the better offering on paper, Jeep's perceived brand image of being a premium name will be a cause of worry. Jeep is already reporting 5,000+ bookings for the Compass with petrol and automatic transmission variants to come later this year.

Tata Hexa Takes a dig at Jeep Compass specifications
Tata is looking to use the Hexa's size, features and the third row seating to fend off its latest rival, the Jeep Compass.

Also Read - Jeep Compass Review

FCA India, which makes the Jeep Compass at a shared facility with Tata Motors in Ranjangaon, has launched the SUV with prices ranging from INR 14.95 lakhs to INR 20.65 lakhs ex-showroom Delhi. It is available with a 1.4 L Multiair petrol and a 2.0 L Multijet II diesel engine. Only the petrol Limited and Limited (O) variants are offered with an automatic transmission option, while the diesel Limited and Limited (O) variants get 4x4.

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