Mahindra has been on a streak of launching successful products in India.
After the XUV500, the Quanto came to the market and the company delivered 2,500+ units on a monthly average in the three full months that its been on sale, building up over 12,000 bookings since the launch.
The Rexton, costing about 20 lakh rupees, may not be able to repeat the numbers that smaller Mahindra models manage, but nevertheless it is showing signs of a promising future, coming from an unknown Korean brand, and despite not being available across India. The company has clocked 1,300 bookings, a top company revealed to PTI.
After the launch of the XUV500, Mahindra understands that the waiting period could be a possible killer for the snowballing of demand. The Indian automaker is increasing the production of the Rexton at its Chakan plant to 500 units per month to bring down the waiting periods.
The move will definitely aid Mahindra’s target of selling 5,000 units of the Rexton annually. If Mahindra manages to achieve the target, it could ring the death knell for the Toyota Fortuner which is the current king of luxury SUVs in India.
The Rexton is launched in India under a co-branded effort by Ssangyong and Mahindra. It is powered by a 2.7-liter turbo diesel which comes in two states of tune - 165PS/340Nm and 186PS/420Nm. The more powerful variant is mated to a 5-speed E-Tronic automatic transmission that sends power to all four wheels. The less powerful version is mated to a 5-speed manual box and ‘Torque On Demand’ system.