Royal Enfield launches Vintage Store in Chennai

20/03/2018 - 15:29 | ,   | Praveen M

Royal Enfield has launched its first pre-owned motorcycle store in Chennai, called Vintage. Royal Enfield Vintage Store is a new format that will deal exclusively in pre-owned, refurbished and restored motorcycles.

Royal Enfield Vintage Store press shot
The Vintage store will give customers a cheaper, yet authentic alternative to new Enfields.

The company claims it is the first-of-its-kind initiative in the two-wheeler industry. The Vintage Store is designed for existing and potential Royal Enfield customers looking for quality-tested and certified pre-owned motorcycles with optimum value. The Store in Chennai is located at No. 27, Mylai Balaji Nagar, Velachery main road, Pallikaranai. With the new store, the brand targets Royal Enfield connoisseurs who are either looking to upgrade or to grow his / her vintage motorcycle collection. Speaking at the Vintage Store Launch, Mr. Shaji Koshy, Head, India+ Business, said:

At Royal Enfield, we are constantly working towards offering new experiences and formats for our customers. With Vintage, we have created a place where epic motorcycling journeys, experiences, and stories will never end and will be passed on from one owner to another. We have observed healthy demand for refurbished and pre-owned Royal Enfield motorcycles, and believe that this business will continue to grow. We are targeting to open ten Vintage stores across the country in the first year.

Also Read: Royal Enfield enters Argentina; opens flagship store in Buenos Aires

The Vintage store will only deal in Royal Enfield badged motorcycles, and will have three lines of business. In ‘Pre-owned’ motorcycles and ‘Refurbished’ motorcycles, quality check is conducted and refurbishment is undertaken as per requirement. Under ‘Restored’ motorcycles, the vintage motorcycles will be repaired and restored to original condition. Motorcycles will be quality tested, refurbished and repaired at the hands of trained Enfield technicians and certified with optimum value. The brand will refurbish each bike with genuine motorcycle parts and spares; and they undergo a thorough 92-point quality check as well.

Royal Enfield Bullet 500 left side at 2017 Thai Motor Expo
The motorcycles undergo a 92-point quality check while refurbishing.

With an aim to make the entire process hassle-free and transparent, Vintage Store will have a set of standardized processes and pricing for purchase and sale of pre-owned motorcycles. The store will offer assistance with financing options and also ensure motor insurance, warranty and post-sales service for motorcycles.

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