Royal Enfield has seen a growth of 30 percent in the sale of its 350 cc motorcycles. The bikes in this list include the Royal Enfield Bullet 350, Royal Enfield Classic 350 and Royal Enfield Thunderbird 350. The Bullet range also includes the ES which is the rebadged Electra.
In the first quarter of the financial year 2017-18 (the months of April, May and June 2017), the company sold 169,252 units. The numbers in the same month last year were at 130,162 motorcycles. The company in January introduced the Classic 350 Redditch Edition which appears to have caught on with Indian buyers. This series includes Redditch Blue, Redditch Green and Redditch Red colour options.
The Classic 350 is the company’s best selling model. The bike harnesses power from a 346 cc single cylinder mill. The gearbox is a 5-speed unit. The engine is capable of generating 19.8 bhp of maximum power at 5,250 rpm and 28 Nm of peak torque at 4,000 rpm. The bike gets a disc brake in the front and a drum setup in the rear. The same mill is used by Royal Enfield in its entire range of 350 cc bikes.
The Bullet is the world’s oldest continuous production motorcycle. The company’s popularity has been increasing amongst youngsters due to its strong brand recall value and classic appeal.
The 500 cc models, which include the Classic 500, Bullet 500 and Thunderbird 500, fell from 12,865 units in Q1 FY17 to 9,619 units in Q1 FY18. The café racer Continental GT suffered a massive drop from 302 units last year to 11 in FY17 so far.