JLR invests an additional £1bn to meet the strong demand for Evoque

12/05/2012 - 18:23 | ,   | Raja Rama Moorthy

Range Rover Evoque - Colossal Comeback for JLR

Evoque front body kitSince Tata Motors' Jaguar Land Rover Compact Crossover SUV, the Range Rover Evoque, was launched on 9th of September, JLR have been awestruck with the positive reviews the Evoque receives from all over the world. The Evoque won more than 100 international accolades which is a rarity in automobile scene.

JLR's sales soared through the skies with more than 60,000 units sold till April-2012.  This sales figure only indicates that the demand for Evoque is increasing in a fast pace with markets like India and China also seeing an increase in sales of the Evoque.  With help of the Evoque, JLR had a revenue growth of over 41 % and believe it or not, an 89 % growth without tax.

£2bn in 2011 + £1bn in 2012+ 1,000 jobs + 300 jobs for Logistics  = Happy UK Economy

  • JLR already awarded a £2bn contract to 40 UK suppliers in March 2011, now it is topped up with £1bn more over next 4 years.
  • These suppliers provide technical services and components to the Range Rover Evoque production line in Halewood on Merseyside, UK.
  • Suppliers include International Automotive Components, Johnson Controls, Magna International, McKecknie, Kostal, Sertec, Walsall Pressings and Kautex Unipart.
  • In March 2012,  JLR promised to add 1,000 jobs at the Halewood plant to meet the strong demand.
  • JLR also created a 400,000 sq.ft Logistics park at Highcross's Phoenix warehouse in Ellesmere Port.
  • It also adds 300 more jobs at the park which will be managed by JLR's logistics provider, DHL.

Ellesmere Port MP Andrew Miller expressed the importance of the investment to the town and said that they worked for some time to strengthen the supply chain of the automotive industry in that area.

The proposed Logistics Park was used by Syncreon Logistics for the Vauxhall plant nearby, but its 400,000 sq.ft warehouse was empty which will now be occupied by JLR.

P.S: JLR recently showcased Victoria Beckham Special Edition of the Range Rover Evoque in Beijing Motor Show. Only 200 models will be built and deliveries are to begin in China by October.

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