The refreshed 5 Series will be launched globally later this month and we intend to launch it in India within 2010. The price is yet to be decided for the India market. BMW wants to set a new trend in the luxury car segment with this series in India. The new car will be aimed at driving volumes in the Indian market. The main intention is to maintain momentum in the Indian market against our rival from Stuttgart (Mercedes) and Ingolstadt (Audi).
- BMW Global Director (Marketing and Planning) Markus Schram on the new 5 Series and India to PTI
Source - Economic Times
