With immediate effect, Volkswagen Group Sales India Private Limited has been appointed as the new official importer of Porsche in India.
Distribution-related matters will be handled by Volkswagen India including expanding dealer network. Precision Cars was the official importer of Porsche models in India before this new importer agreement was signed.
Since 2004, Porsche has sold 1,052 cars to Indian customers and last year, 85 per cent of total volume was contributed by Cayenne models. The first phase of this new beginning is the introduction of the new gen 911 Carerra model. The Panamera diesel variant and the Macan SUV rolling out next year are cars Porsche India is eager to sell.
The press release shared by Volkswagen communicating this important development states that Mr Anil Reddi, who has over 16 years of experience in the Indian market, has been appointed as the head of the Porsche India. Porsche expects new launches to drive sales in the coming years and development of emerging markets is important to the brand's future.