Mercedes-Benz Certified pre-owned launches 12 dealerships today - IAB Report

18/12/2014 - 16:22 | ,   | Anjan Ravi

Mumbai and Bangalore get standalone showrooms.

Mercedes-Benz India today launched its pre-owned car business, Mercedes-Benz Certified. The launch saw simultaneous inaugurations of 12 used-car dealerships in the country in locations such as Mumbai, Bangalore, Pune, Chennai, Cochin, Mohali, Delhi, Chandigarh and Hyderabad.

Mercedes-Benz Certified Shaman Wheels
The Mercedes-Benz Certified Shaman Wheels outlet in Mumbai.

Mumbai and Bangalore have dedicated used car showrooms while the rest of the cities operate a shop-in-shop facility wherein the used cars will be displayed inside regular facilities.

Cars bought under the Certified program will be less than 5 years old, would have not run more than 100,000 km, no accident history and not more than 2 owners. These cars will then be sold to customers with a warranty of 1 year or 20,000 km. The warranty will not apply to a non-Mercedes car. Finance options from Daimler Financial Services are also being made available.

Mercedes-Benz Certified has 100 consultants equipped with iPads and a dedicated app, and they will directly interact with customers. Customers can also trade in their old cars (which can be non-Mercedes models) and buy a brand new Mercedes-Benz if they wish to.

Mercedes GLA stance on the review
Cars in the Certified program will be less than 5 years old with fewer than 100,000 km on the odo.

Also read: Mercedes India to launch CLA next month

Speaking on the occasion, Mr. Eberhard Kern, CEO and MD of Mercedes-Benz India, said that the company witnessed a growth of 39 percent year-to-date in the used cars segment in 2014. Mercedes-Benz Certified will be expanded to other cities, and standalone dealerships will be established based on volumes, he said.

Mercedes-Benz Certified - Press Release

[Head to Slideshare if you're unable to view the document above.]

You might also like