Maruti Suzuki India Limited (MSIL) has launched a new limited edition version of its slow-selling Zen Estilo hatchback in Ahmedabad. The launch of this variant is aimed at boosting sales of this not so successful product of Maruti's lineup.
The Estilo Sports variant only possesses certain visual enhancements over the regular top end Estilo VXi. The sports variant has body colored Outside Rear View Mirrors (ORVM's), full wheel covers and a roof mounted spoiler as the extra external embellishments. On the insides, the sports variant gets art leather seat covers, a steering wheel cover, an MP3 music system with Auxiliary input and USB, along with two speakers.
In my view the launch of this variant by Maruti is to make the Estilo a more attractive car for buyers and to keep it fresh, especially after the introduction of the new Wagon R. Maruti should also be launching more variants of it (LPG, CNG) by the end of this year.
Source - Burn Your Fuel