Likely part of the 15 product launches by 2020.
Maruti Suzuki India managing director and chief executive officer Kenichi Ayukawa has divulged that the company is planning to introduce a new entry-level car.
Reviewing the market and offerings we are developing a new product for that segment. Already we are planning a product but we have to review the market and decide which product and which kind of model.
Maruti is reported to launch 15 products by 2020 and the A-Segment car is likely part of this group. The report states that in the April-January period of the current financial year, the mini segment has seen a modest growth of 4.4%. As the flavour of the season is crossovers, the model could be a high-riding A-Segment vehicle with a rugged look, slotting under the Maruti Ignis programmed to launch in the festival season.
Also adding pressure on Maruti is the Renault Kwid, which has become a runaway success for the French manufacturer, garnering about 1,00,000 bookings since its launch in September. Despite the Maruti Alto holding the mantle as the best seller in the segment, Renault will introduce the more-powerful 1.0-liter and AMT variants of the Kwid, which could increase its chances of finding buyers who were planning on the Alto.
[Source: Financial Express]