Maruti Suzuki is expected to launch its first EV as early as in 2020. A new report says that the company will sell EVs through NEXA, its chain of premium outlets.
Since the last few years, Maruti Suzuki has been offering all its premium models at NEXA right from launch. The Ciaz was the only one that was moved to NEXA after its launch. Looking at this strategy, it was expected that as the EVs will be pricey and be seen as premium models, they’ll be sold through these premium outlets. NEXA chain includes even dedicated service centres.
Maruti Suzuki hasn’t announced yet, but it is understood that it will launch its first electric vehicle based on the Wagon R. The company is currently testing prototypes built on the basis of the JDM-spec Wagon R in India, but it is expected to use the Indian-spec Wagon R for the launch model. There are 50 such prototypes plying on the roads right now.
Maruti Suzuki enthusiastically started developing its first road-ready EV but it’s not that confident about its launch now. The company originally planned to launch this model in 2020, but now it will wait until it sees that the market is ready for it.
Maruti Suzuki has said that a pure electric vehicle based on one of its existing models, not even a dedicated one, may cost up to INR 12 lakh. Lack of charging infrastructure is also an issue, as is the fact that a large proportion of four-wheelers are not parked at home.