If the old Maruti Alto is termed as a success, then the new Maruti Alto 800 has to be termed as a grand success.
It seems nobody understood the pulse of Indian car buyers better than Maruti Suzuki. The new Alto 800 is proudly sitting on 30,000 bookings and the counter is ticking as you finish this sentence.
The number of initial bookings is more than the annual sales figure of few of its rivals!
Maruti recently created a record for the highest number of deliveries through a single dealership in a day by dispatching 200 cars from the dealership AM Motors at Kottakkunnu in Malappuram district of Kerala. The company is now ready to create a second record by delivering 111 cars on a single day, this time through a dealership named KVR at Kasargod, again in Kerala.
According to the industry estimates, around 13,000 new Maruti Alto 800s have already been delivered and the states Kerela, Assam and Punjab account for the major chunk of orders. It's believed that the these states have more first time buyers than in metros like Mumbai and Delhi, where the Alto 800 is bought by many as a second car.
The new Alto 800 entered the scene at the right time to rescue its predecessor whose sales started declining slowly.