'Made for the hardest places on earth'
That is the tag line given to the Mahindra Pik-up (Scorpio Getaway) in Australia. Synchromesh Marketing with clients like BMW and Volkswagen, is the one behind this ad.
The Mahindra Pik-Up was launched in Australia in 2007 and what you see here is the first advertisement of the vehicle which went on air in TV channels of Australia. It depicts the refreshed Pik-up's unshakable in any adverse conditions and serves its purpose without a jerk.
Claire Tynan, CEO of Mahindra Automotive Australia -
TV is the easiest way to achieve wider reach and to catch the attention of the masses
Mahindra is excited about the campaign and expects boost in sales, IAB will keep an eye on that as well.