INR 1,200 Cr invested on Mahindra KUV100.
As reported earlier, Mahindra aims to sell 80,000-90,000 units of the Mahindra KUV100 annually and commence exports to right-hand drive markets on 1 April this year. According to a report from Business Standard, the company plans to initially export the KUV100 to countries like Nepal, Sri Lanka, Bangladesh and South Africa.
Speaking to the publication at the Mahindra KUV100's launch, Jyoti Malhotra, Vice President (sales), Mahindra, said: "Nepal, Sri Lanka, Bangladesh and South Africa are our potential export markets. We will soon start exports of KUV100 to these countries. Demand would determine the volume of exports."
Including capital expenditure, design and R&D, Mahindra has invested INR 1,200 crore on KUV100, Mr. Malhotra said. The crossover-styled hatchback has 85% of localisation and only select components that the Indian auto industry in general depends on imports, are imported. To kick-off sales aggressively, the company is also using e-commerce. It has tied-up with Flipkart to accept bookings of the KUV100 online. The car is also being offered on the company's own e-commerce portal M2ALL.com.
The Mahindra KUV100 is offered in India with two mFalcon engines: a 1.2-litre G80 petrol unit that produces 82 bhp and 115 Nm of torque and a 1.2-litre D75 diesel unit that produces 77 bhp and 190 Nm of torque. Both engines come mated to a 5-speed manual transmission. ARAI-rated fuel economy figures for the petrol and diesel KUV100 are 18.15 km/l and 25.32 km/l respectively.
[Source: Business Standard]