Lamborghini announced its new intentions to world with an SUV named Urus at the 2012 Beijing Motor Show. Lamborghini officials have not confirmed this model for production but are optimistic that it will soon be able to be on the road to the production line.
The company officials have some great expectations with this product and see the annual sales figures increasing by 100% after its launch. Lamborghini expects to sell around 3,000 units of this beast all over the globe.
The Raging Bull wants to mimic Porsche’s strategy of introducing an SUV in their portfolio of supercars. The Cayenne has been a profitable product for Porsche and Lamborghini expects a similar result with Urus.
Production however would not start earlier than 2017. One reason for it could be Lamborghini's interest in utilizing a new platform developed by the VW group for their future SUVs. But in order to make the vehicle lighter, engineers might make use of carbon-fibre structure throughout. The target is to keep the weight under 2,000 kg, making it one of the lightest luxury SUVs out there.
For engine options the Bull is looking at using a twin-turbocharged V8 rather than going in for something bigger. The aim is to keep the cost under control without losing out on performance. If sources are to be believed Lamborghini might utilize the turbocharged 4.0 litre V8 motoring some Audi and Bentley vehicles rather than engineering its own.
The company eyes China, USA, Europe, Russia and the Middle East as its key markets.
Lamborghini is not alone as brands like Bentley and Maserati also have shown interest to launch their own luxury SUVs soon, to repeat the success of Cayenne which composes almost half the sales for Porsche.
Stephan Winkelmann, Lamborghini CEO, sees the SUV segment growing at a great pace and investing in it is a profitable decision for the company.