We've been reporting for a while now that Hyundai in China is considering a car to fill the potential gap between the Elantra and the Sonata. And at the 2013 Auto Shanghai, we get to see the Hyundai Mistra which is exactly that car.
The Hyundai Mistra is a China specific model that will be positioned above the Elantra, yet below the Sonata. The car has been designed to look a bit upmarket with its sloping rear roof giving it a coupé like profile. The front and the rear of the car carry the distinct fluidic design that we've been accustomed to.
The Hyundai Mistra is 4,710mm long, 1,820mm wide and about 1,470mm high with a wheelbase spanning 2,770mm. The Mistra's dimensions are nearly that of the VW Passat! The Mistra rides on 19-inch alloy wheels and a new green paint called Frost Jade which has been specifically made for the Chinese market has also been added. The Mistra will be targeting the young Chinese audience.
The Mistra is thanks to the efforts made by a 50:50 joint venture between Hyundai and BHMC (Beijing Hyundai Motor Company). The Mistra is the English name while the Chinese name of the car is 'Mingtu'.
The Mistra has a direct rival in the Honda Crider, which
- Slots in between the Honda Civic and the Accord
- Is also debuting at the 2013 Shanghai Motor Show!
What you're seeing here is stiff competition between two large players in a brand new segment that has just started today! Welcome to China!