Last week we brought you the news that Honda is getting ready to launch the Brio in South Africa by December and we reckoned the cars will be shipped from India.
Honda Cars India today has confirmed that the cars for South Africa will indeed be shipped form India. In fact the initial lot of 390 cars had already embarked on the voyage.
Speaking to PTI, Mr. Jnaneswar Sen, Senior Vice President, Marketing and Sales at Honda Cars India told, "We are first shipping the Brio to South Africa. We are also looking at countries in SADC (Southern African Development Community) such as Tanzania, Kenya, Mauritius and Seychelles."
The Brios for the export market will be produced alongside the domestic market cars at the company's Greater Noida facility. Mr. Sen told that the export target for South Africa is 1,600 units by the end of March next year.
The current production capacity of Brio stands at 2,500 units per month including the cars for export. Honda has been exporting cars from India only to SAARC nations and has shipped a total of 1,028 units of City, Jazz and Accord so far in the past 14 years.
With the shipment of Brio to South Africa, Honda has stepped up the exports and in the process also found a way to mobilize the inventory that's building up due to sky rocketing petrol prices.