We had Mustangs, Camaros, Ferraris and lots of other special star cars in Hollywood and now things have taken a turn with the debut of Honda’s low-emission eco-friendly Civic Hybrid.
The Honda Civic Hybrid stars alongside Keanu Reeves in the Hollywood blockbuster ‘The Day the Earth Stood Still’ which opened in cinemas across the UK and Ireland on 12 December. So, is Hollywood doing a good job in motivating people to drive economical cars?
Yes, definitely. More so when you come to think about the Honda FCX Clarity and BMW 7 Series Hydrogen, which were leased to Hollywood celebrities, who gladly accepted to drive those unconventional cars in an attempt to spread the word about going green and being eco-friendly. I think it's the responsibility of Hollywood to add the style element to Hybrid and Electric cars and make them popular.
A total of six of the fuel efficient hybrids were supplied for the movie, which was shot in Vancouver, Canada with two of the cars requiring cutting open to assist filming, which we reckon was used to explain the concept of the working of the car.
To celebrate the release of the film, Honda is running a competition to win a VIP trip to Hollywood. Anyone who visits a Honda dealership in the U.K (not India, mind you!) and takes a test drive in any Honda car will be entered into the draw to win a week’s holiday in LA for four people, including a VIP day at 20th Century Fox Studios.
“The reason the filmmakers chose the Civic Hybrid is that as a low-emission, fuel efficient car, it’s already a car of the future that was right for the lead female part,” says Harry Cooklin, Marketing Communications Manager at Honda (UK). “We’re proud of the car’s role in the movie and are also pleased to be able to offer a taste of Hollywood to customers who want a taste of a new Honda.”
The Day the Earth Stood Still is a contemporary reinvention of the 1951 classic movie of the same name. Keanu Reeves plays Klaatu, an alien whose arrival on our planet triggers global upheaval. As governments and scientists race to unravel the mystery behind the visitor’s appearance, a forward-thinking scientist (Jennifer Connelly) and her young stepson get caught up in the action - and come to understand the ramifications of being caught up in his mysterious mission.
Visit www.honda.co.uk/thedaytheearthstoodstill to book a test drive, see the movie trailer or find out more about the competition.
IAB Comment- Much welcome. These things show that Hollywood is not just about glamor and gossip, but also feels strongly about the environment which we are in. Is Bollywood listening to any of this?
Source : Honda