Honda Amaze launched in South Africa

22/07/2013 - 18:04 | Honda | Nithyanandh K

The Honda Amaze has been silently launched in South Africa some six months after the launch of the Brio hatchback which is shipped from India.

Honda Brio Amaze South Africa
The Brio prefix sticks on the Amaze in South Africa. Another example of the suffix branding strategy in South Africa is the VW Polo sedan (Vento in India).

Honda South Africa has found many first time customers with the Brio and it's quite natural to substantiate the lineup with a sedan. The Amaze sits as the most affordable sedan (while the Ballade and Civic partake in higher segments and help in brand building) fighting it out with Chinese and Indian imports.

The South Africa spec model is powered by the 1.2 litre i-VTEC petrol engine which puts out 87 bhp and 109 Nm of torque. The car is available in two variants - Trend and Comfort.

The Trend variant is available only with the 5-speed manual transmission while the top end Comfort variant offers both the 5-speed manual and automatic transmission.

Honda Brio Amaze interior
The Brio Amaze's interior is the same as the Indian Amaze.

The Trend packs in decent level of equipment that include AC, power windows, height adjustable steering wheel, dual airbags and ABS. The top end variant adds alloy wheels, foglights, silver accents for interior, four-speaker USB/Aux audio system with steering mounted controls, remote central locking and rear defogger.

The Honda Brio Amaze Trend is priced at 128,900 South African Rand (around Rs. 7.80 lakhs), the Comfort MT retails at 136,900 Rand (around Rs. 8.28 lakhs) and the Comfort AT carries a price tag of 146,900 Rand (around Rs. 8.89 lakhs).

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