The official new car sales figures for the month of July 2013 are out. And as it turns out, the Honda Amaze has witnessed its sales peak during this month.
Honda Cars India has sold 6,515 units of the Amaze during July 2013. This is even higher than the month of May 2013, where Honda saw sales of the Amaze touch 6,036 units. We would have assumed that sales of the Amaze would have seen a dip given that the Ford EcoSport, another sub 4 meter contender, was launched at a shocker price of INR 5.59 lakhs.
Honda Cars India has also confirmed that they would be ramping up the production of the Amaze to bring down the waiting period.
Mr. Jnaneswar Sen, Senior Vice President – Marketing & Sales, Honda Cars India Ltd. said -
Honda Amaze has clocked its highest monthly sales of 6,515 units during July 2013 and is maintaining very good growth momentum having sold more than 24,000 units since its launch. As a strategic decision, the company plans to start a third shift from November 2013 to reduce the waiting period of the Amaze. The idea is to ensure customer’s convenience and amplify production for the overwhelming demand.
If its not the Amaze that has been affected by the EcoSport, who is it then? The Renault Duster has seen its sales slump to a lowest ever 3,089 units in July 2013. The Duster, which continues to be the one-man army for the French company, has seen a steady decline in sales since March 2013. After peaking at 6,313 units during March, subsequent months have seen numbers at 5,362, 5,146, 4,523 and now 3,089.
The INR 3.18 lakhs price difference between the top-end variants of the EcoSport and the Duster has been reason enough for many to choose the smaller, yet less expensive offering from Ford.