Honda Motorcycle & Scooter India has breached the 50,000 sales mark for the first time on Day 1 of Navratri.
Overall, Honda’s retails grew by 122% from 23,702 units in 2016 to over 52,000 units in 2017. Mr. Yadvinder Singh Guleria, Senior Vice President - Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd., commented:
By strategically advancing the start of the new assembly line (in Karnataka plant), Honda’s production has increased by additional 50,000 two-wheelers per month ahead of the auspicious period. This has given our dealers a big advantage of being better prepared to meet festive demand this time. In parallel, Honda’s aggressive network expansion, 360 degree marketing campaigns, new model launches and attractive festive schemes before festive season has given us wings to grow at a faster pace and prepare for 2017 festive period like never before. As a trend, we are seeing huge spike in our customer walk-ins and overall retails in every festival, be it Ganesh Chaturthi, Onam or even the beginning of Navratri.
Honda 2Wheelers India has announced three special festive offers valid till October 31, 2017. These include benefit up to INR 7,500 on the purchase of any Honda two-wheeler on retail finance with zero processing fee and documentation charge and direct cash benefit of INR 2,000 exclusively for Government and PSU employees on the purchase of any Honda motorcycle and Navi model.
The company claims that it is the only two-wheeler manufacturer in India to sell refurbished, pre-owned two-wheeler models under its Best Deal outlets. This festive season, the Japanese brand is giving limited period exchange benefit of INR 1,000 to pre-owned customers in the exchange of an existing two-wheeler with any Honda two-wheeler model only at Best Deal outlets across India.