Along with the Maestro Edge 125, Hero MotoCorp has launched a retro-styled 'Pleasure+' in India. The Hero Pleasure+ has been priced at INR 47,300 (ex-showroom India).
Speaking about the launch of the new Hero Maestro Edge 125 and the Pleasure+, Dr Markus Braunsperger, Chief Technology Officer, Hero MotoCorp said:
With the introduction of three strong products – Maestro Edge 125, Destini 125 and Pleasure+ 110 – within just a few months, we have laid out a strong roadmap to accelerate our growth in the scooter segment. The introduction of India’s first scooter with the FI technology – the Maestro Edge 125 – demonstrates the capabilities of our R&D ecosystem.
Expressing his views about the new scooters, Malo Le Masson, Head of Global Product Planning, Hero MotoCorp added:
Our scooter strategy is unfolding now with these new models that have an edge over competition, be it in technology or style. The Pleasure brand created the women-dedicated segment long back and the new Pleasure+ 110 broadens its audience to all young customers aspiring for a stylish ride. The Maestro Edge 125 is bringing FI technology to the scooter category in India and sets a new benchmark in the segment. Along with the Destini 125, Hero MotoCorp now a robust portfolio targeting customers of both 125 cc and 110 cc scooter and is geared up to enhance its presence in the segment.
The Pleasure+ uses a 110.9 cc OHC engine that makes 8 bhp of power at 7,500 rpm and 8.70 Nm of torque at 5,500 rpm. Anchoring tasks are performed by 130 mm drum brakes on both wheels as standard. The Pleasure+ is pitched as a budget product, and so, it is unlikely to get a disc brake variant. The safety net includes Hero MotoCorp’s Integrated Braking System as standard. The scooter's instrument console features a backlit speedometer with fuel and side stand indicator. Other highlights include a USB charger and LED boot lamp.
The Hero Pleasure+ is available in two variants and seven colour options. The sheet metal wheel variant can be purchased in Glossy Black, Glossy Blue, Glossy White and Glossy Red. The cast wheel option can be selected in Matt Red, Matt Green and Matt Vernier Grey.
With the launch of the new Maestro Edge 125 and the Pleasure+, Hero MotoCorp has now rolled out seven new products in a short period. Earlier this month, the company had launched the XPulse 200, XPulse 200T and the Xtreme 200S.