IAB Report - Hero Electric launches Avior e-cycles starting at Rs 18,990

30/10/2014 - 08:37 | ,  ,   | Karthik H

Takes about 9-10 hours to charge the battery. 

Hero Electric, a divison of Hero Motocorp, launched the Avior range of electric cycles targeted at corporate professionals in metropolitan cities in India. Two variants were launched - one each for men and women - at a price of Rs 18,990 and Rs 19,290 (ex-showroom, New Delhi). The prices are likely to be higher in other cities as the Delhi state government offers 15 percent subsidy and no VAT on e-cycles.

Hero Avior banner
The Hero Avior e-cycles will be sold via the 250 Hero Electric dealerships in India and online.

Although the company announced that it would wait for the government to clarify its policy on electric vehicles before expanding its dealership network and production, the newly launched Avior series can be purchased at any of Hero Electric's 250 dealers across India and via the company's website.

Hero Avior AMX
The AMX gets LED lights at the front, hub motor on the rear wheel, tail lamp integrated battery and an electric horn.

Both the Avior AFX and the Avior AMX, targeted at female and male consumers respectively, are powered by 24V lithium-ion batteries that take 9-10 hours to charge. On the throttle mode, the cycle has a range of 20 km per charge and on the pedal-assist mode, the range is extended by 5 km.

Hero Avior AFX
The AFX is targeted at females and is one kg lighter than the AMX.

While the AMX carries a 6-speed Shimano gear system along with disc brakes at the front, the AFX has no gears and has electronic braking at the front. Both versions get alloy wheels. The AFX also gets a metallic carrier at the front and a saree guard. The AMX weighs 34 kg and has a wheelbase of 1105 mm and the AFX has a wheelbase of 1040 mm and weighs 33 kg.

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