Considers it an "interesting concept."
At the launch of the India-spec Ford Endeavour in Mumbai this week, Ford India President and MD, Nigel Harris, told IndianAutosBlog that the concept of a spruced up Ford Figo 'Cross' is interesting.
He said:
It depends on how well we execute it. We are looking at it. Indian consumers like the mainstream (products), so they like an Aspire or Figo, but they also like the new (segments). Yeah, the cross (Figo crossover) is an interesting concept.
Currently the pseudo crossover segment has the Fiat Avventura, Toyota Etios Cross, VW Cross Polo, Hyundai i20 Active, and the Maruti S-Cross. The demand for a hatchback-based crossover could be attributed to its looks, ruggedness, longer features list and higher ground clearance.
At the moment, Ford India's product lines has the Figo, Figo Aspire, Fiesta, EcoSport and Ford Endeavour. Mr Harris said that the company will introduce more international nameplates in India soon that opens the brand to a wider audience.
