Today's Bumper to Bumper is a grassroots level discussion on the creation of the 4 Series brand.
[can't see the video above? Head over to Youtube to see it]
Will customers accept a sharper looking but fundamentally a 3 Series underneath, as a 4 Series, and cough up the premium to put it in their driveway?
Will BMW be able to differentiate the production 4 Series model, visually and technically, drifting it far from the 3 Series as the photographs that were revealed of the concept didn't promise much?
Don't forget to put your thoughts in the comment box below! I'll see you again with another video tomorrow.
