After the recent launch of all new 7 series, BMW has now launched its refreshed 3 series in India. When BMW means all-new, they mean all-new. This, along with the X6 and several other cars will help BMW climb to the top of the luxury car segment.
The changes in new 3 Series are major. Refreshed front, side view, and rear section along with a completely new iDrive and interiors are the updates. Little is carried over from the outgoing 3 Series.
Speaking on this occasion, Peter Kronschnabl, president BMW India said,
"We are proud to introduce the new BMW 3 Series in India. Offered in both diesel and petrol variants, the new BMW 3 Series has innovative physical dimensions that further emphasise the vehicle's powerful appearance and sporty character. The new generation of the BMW iDrive operating system also premiers in India with the new BMW 3 Series for the activation and control of entertainment, information and telecommunications functions. It is our goal to ensure that the new BMW 3 Series will be unsurpassed when it comes to providing our customers in India with the highest standards of all-round quality, safety, and perfection to ensure the highest levels of comfort and luxury."
The new BMW 3 Series will be available in total of 4 variants, which includes two petrol - 320i and 325i and two diesel - 320d and 320d Highline.
In addition to 4 existing colors, two new colours space grey and platinum bronze are added. Also, every 3 Series owner has the option to personalise his/her car's interiors according to wish by choosing four interior, upholstry colors like Dakota leather including the two new, oyster and saddle brown.
Features of new BMW 3 Series-
Refreshed BMW 3 Series Review
The new 3 series has its work cut out against the all new Audi A4 which has got off to a great start, with record sales.The C class Mercedes has always stood for comfort, the new A4 an all rounder and the 3 series? Read on to find out more.
The 3 series is BMW's bread and butter model and so its exterior styling was a bit understated to appeal to a wider audience, but still it's sharp and a BMW trademark. The typical twin kidney grille, razor sharp headlamps, the flame surfacing, the strong shoulder line all hark towards BMW's typical styling elements. The new car is still sharper looking.
Changes to the exteriors include redesigned headlamp clusters that feature LED's and the BMW trademark 'Light Rings'. No matter what you come across, these light rings turn heads everywhere you go and will thrill on-lookers. Lights now feature bi-Xenons. A small whitish kink is present on the upper side of the headlamps. New front bumpers feature a prominent 'V' which holds the licence plate and sharp creases that house the Fog-Lamp chambers.
It now gets a slightly smaller but angular radiator grille along with cool bonnet sculpting. New side skirts embellish the side profile with a deeper cut in them. All new LED tail lamps, twin exhausts, integrated boot spoiler, aggressive bumpers match the fury of the ones at the front. There is a new blackened lower rear bumper which gives a false diffuser look found on the BMW M3. Overall, the exterior styling takes it close to the M3 sports coupe and the 3 series looks stunning especially in white.
The interiors will be top notch with the very best of materials and quality. The big news however, is the all new 'I-Drive' making its debut on the new 3 series which boasts of a simpler interface.
Presently, the 325i is the range topper in India, which the A4 3.2FSI Quattro surpasses with ease. So the ultimate driving machine has got its final facelift before we see the next gen 3 Series coming sometime in 2010-2011. Till then, the 3 series is good enough to soldier on bravely against formidable competition.
Ex-showroom prices of the new BMW 3 Series India-
BMW 325i : Rs 32,90,000
BMW 320i : Rs 26,90,000
BMW 320d : Rs 29,50,000
BMW 320d Highline: Rs 30,50,000