Benelli Imperiale 400 lands in India, spotted at ARAI facility in Pune

21/05/2019 - 11:31 | ,  ,   | Suvil Susvirkar

The Benelli Imperiale 400 cruiser, which will be launched in the Indian market by March 2020, was spotted at the ARAI facility in Pune recently.

Benelli Imperiale 400 At Arai Pune
The Benelli Imperiale 400 will be launched in India by March 2020.

Also read: Benelli TNT 300 & 302R get a price cut of INR 51,000 & INR 60,000 respectively

The first image of the Indian-spec Imperiale 400 reveals that it is identical to the international version. Thus, you would see a chrome mask for the headlight, chrome treatment for the mirror housing, rubber pad on the fuel tank and split-style seat among other features. Additionally, it also has a saree guard, an accessory that is mandatory for all motorcycles sold in the country.

The Imperiale 400 will be imported from Benelli QJ factory in Wenling, China in CKD kits, which will be assembled at the company’s facility in Telangana. Benelli India plans to set up a manufacturing plant in the country to bring down the costs further and offer the motorcycle at more competitive prices.

The Benelli cruiser will target the Royal Enfield 350 models. It could be priced in the INR 2-3 lakh (ex-showroom) range. Mechanical specifications on the bike include a 373.5 cc single-cylinder, air-cooled, SOHC engine with fuel injection that linked to a 5-speed gearbox. The motor churns out 19.7 PS of at 5,500 rpm and 28 Nm of torque at 3,500 rpm. It will likely be BS-VI compliant right from the launch.

Hardware specifications are basic, and the motorcycle uses conventional telescopic forks and the twin spring-loaded shock absorbers at the front and the back respectively to perform the shock absorption tasks. Anchoring tasks are performed by a 300 mm disc with 2-piston callipers at the front and a 240 mm rotor with a single-piston calliper at the back. The safety net will include dual-channel ABS as standard. The motorcycle has a halogen headlight and conventional dials to keep the costs low.

Benelli Imperiale 400 Press Image Left Side Profil
The Benelli Imperiale 400 will compete with the Royal Enfield 350 range and the Jawa motorcycles in India.

Also read: Benelli TRK 502 and TRK 502X deliveries commence

The Benelli Imperiale 400 will face competition from the Jawa motorcycles as well. Benelli India plans to expand its dealership network to 40 outlets across the country. It has set an annual sales target of 1,500 bikes for the current year and aims to double that number next year.

[Image source:]

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