Ather 450 and 340 get a massive price cut post GST rate reduction

01/08/2019 - 17:15 | ,  ,  ,  ,   | Suvil Susvirkar

Ather Energy has revised the prices of its 450 and 340 electric scooters post the GST rate reduction. The Ather 450 is now available at INR 1,13,715*, while the 340 retails at INR 1,02,460*.

Ather Grid Charging Network Outdoor Shot 1
The Ather 450 and 340 get a massive price cut post the implementation of reduced GST rates. The Ather 450 is approximately INR 9,000 cheaper now.

Also Read: Ather Energy inaugurates new outlet in Chennai

Check out the pre- and post-GST rate reduction prices* in the table below:

ModelPre-GST Cut PricePost-GST Cut PriceDifference
Ather 450 (Bangalore)INR 1,22,647INR 1,13,715INR 8,932
Ather 340 (Bangalore)INR 1,10,647INR 1,02,460INR 8,187
Ather 450 (Chennai)INR 1,31,683INR 1,22,224INR 9,459
Ather 340 (Chennai)INR 1,19,091INR 1,10,608INR 8,483

The GST Council reduced the GST rate for electric vehicles to 5% as against the previous rate of 12%. With the GST cut, the entry-level Ather electric scooter is available at very close to INR 1 lakh (on-road) mark in Bangalore. The 4% road tax that is levied by the Tamil Nadu government is one of the reasons behind the higher price tags in Chennai.

The reduced prices will help the Ather Electric scooters compete with the rivals more efficiently. While the company welcomes the GST reduction, Tarun Mehta, CEO, Co-founder - Ather Energy, hopes that the government also review the current taxation on raw material and the final product. Mehta said:

As a manufacturer, we would like the Centre to review the current taxation framework applicable on raw material and the final product. There is an inherent inverted duty structure as the GST input on raw material and other overheads are on average of 18 % wherein the output is now going to be pegged at 5%. This structure results in significant working capital blockage. Even with the existing GST inverted duty refund framework in place, there is working capital blockage on the overheads and capital investments. A comprehensive GST refund structure of electric vehicle manufacturers or a reduced GST liability on the raw material should be assessed for seamless cash flows in the long run.

Ather Energy has also announced its subscription plans that would be applicable after the initial plan expires:

PlanAther ConnectAther ChargeAther ServiceAther One Plan
Connected ServiceYesYesYesYes
Over-the-air updatesYesYesYesYes
Vehicle ServiceNoNoYesYes
Public ChargingNoYesNoYes
Home ChargingNoNoNoYes
Price/year (excluding GST)INR 3,000INR 6,000INR 6,000INR 8,400

The Ather 450 is the flagship product of the company that carries higher performance numbers and range than the relatively affordable 340. The 450 draws 5.4 kW of power and 20.5 Nm of maximum torque from its electric motor. The 0-40 km/h acceleration takes just 3.9 seconds, while the top speed is rated at 80 km/h. The 450 can cover a distance of 75 km (Eco mode) per full charge. The electric mill on the Ather 340, on the other hand, is tuned to deliver 4.4 kW of power and 20 Nm of torque. The 340 accelerates to 40 km/h in 5.1 seconds before hitting a top speed of 70 km/h. The 340 boasts a range of 60 km (Eco mode).

Ather 450 Riding Shot Right Front Quarter
Ather Energy recently expanded its reach with a new outlet (Ather Space) in Chennai.

Also Read: Ather Energy to use $51mn funding for new production facility & charging infrastructure

Check out the top speed and range of the Ather 450 in the three riding modes in the table below:

Riding ModeSportRideEco
Range55 km65 km75 km
Top Speed80 km/h65 km/h45 km/h

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