No regrets for missing out on Jawa & Yezdi brands, says Royal Enfield’ Siddhartha Lal

Royal Enfield Managing Director and CEO – Mr Siddhartha Lal, doesn’t regret missing out on acquiring classic and heritage brands like Jawa & Yezdi, according to a report from the Economic Times.

Royal Enfield Classic 350 Rear Disc Brake Black Si — Royal Enfield is unfazed of the competition from the upcoming Jawa bikes. (Royal Enfield Classic 350 pictured)

Siddhartha Lal reiterates that Royal Enfield is unfazed by competition from upcoming brands like Jawa, Yezdi, Triumph or Harley Davidson. However, he does concede that there are a few ‘dark clouds,’ but nothing that is “insurmountable”. Speaking to the business publication on the incoming names, Mr Lal said, -

Absolutely not, because I think it’s a testament to how well we’re doing that people are now suddenly sort of trying to revive old heritage brands. All the best for whoever is doing all that. But for us, it’s not a lost opportunity. Because we are a focused company.

Lal envisages making Royal Enfield a global brand in the next decade. He concedes that there’s no global brand from India, and believes that Royal Enfield could be that. Speaking about the company’s future ambitions, he added, -

Our ambition is not to make five brands to cover our flanks. Our plan is to make this one brand as a global brand and it’s not easy. This is the plan for the next decade to make a global brand. There is no global consumer brand out of India that I know of and this is the one that can be it.

Mahindra owned Classic Legends Pvt Ltd is all set to unveil an all-new Jawa 300 cc bike in India on 15 November. Apart from the engine specs of the Jawa 300, not much is known about the motorcycle. The all-new Jawa bike will reportedly rival the Royal Enfield Classic 350 and the Thunderbird 350.

New 293cc Bs Vi Ready Engine For Jawa Motorcycles — Mahindra-owned Classic Legends last week unveiled the all-new 293cc, BS-VI compliant engine for the upcoming Jawa motorcycles.

Also Read: Classic Legends unveils the BS-VI ready engine that will power the new Jawa motorcycles

Jawa Motorcycles India last week revealed the new 293 cc, single-cylinder, liquid-cooled engine that will power the upcoming bike, which will produce 27 bhp of power and 28 Nm of peak torque. Royal Enfield is all set to launch the 650 twins in India on 14 November, just a day before the unveiling of the new Jawa bike.