Hero MotoCorp first company in the world to sell 2 million two-wheelers in a quarter
Praveen M, Engineer-turned-motorcycle journalist. I'm a sucker for cruising down the highways, and twisties in the hills.
Hero MotoCorp has sold 20,22,805 two-wheelers in the second quarter of this financial year (July to September). It is the only two-wheeler company in the world to cross the 2 million sales mark in a quarter.
The Indian company’s sales has grown by 11% in comparison with the same quarter the previous financial year. In September this year, Hero MotoCorp became the only two-wheeler company to sell over 7 lakh two-wheelers in a month. Hero MotoCorp has already surpassed four million sales mark in a little over six months of the current fiscal (starting from April till the first week of October).
Mr. Ashok Bhasin, Head of Sales, Marketing and Customer Care, Hero MotoCorp, said:
Clocking 2 million sales in a quarter is highly gratifying and it’s a moment of great pride for us. This landmark achievement in sales has been possible due to an excellent team effort of everyone at Hero and all our associates. Most importantly, we have accomplished this feat – powered by the affection of our ever growing family of consumers who have always reposed their overwhelming trust in the Hero Brands. In the current festive period, while posting very strong double-digit growth in both Scooters and Motorcycles – we have already set an all-time record by selling well over one million two-wheelers in domestic retail sales, which has come nearly three weeks before Diwali.
Bhasin added that the company’s brand-specific regional strategy; innovative consumer-engagement programmes; and an overall integrated 360 degree ‘Go-To-Market’ approach have been instrumental in driving its business. Hero MotoCorp, which recently surpassed 75 million units in cumulative sales since its inception, is also the National Supporter of the ongoing FIFA U-17 World Cup India 2017.
Commemorating its 75 million sales mark, the brand also offered special discounts on its products. The company is also working on a new 200cc motorcycle, which will reportedly be launched this fiscal. A 125cc scooter is also on the cards.