New Hyundai i30 will not launch in India

Anjan

Anjan Ravi,

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Hyundai to focus on other segments instead.

Hyundai Motor India Ltd. showcased the Hyundai i30 at the Auto Expo this year, but fans of the C-Segment hatchback are in for some disappointment. Speaking to Indian Autos Blog, a person in the know of the company’s future plans, said that there is no room for the i30 in the Indian market.

Hyundai i30 front three quarters at 2016 Auto Expo
The Hyundai i30 was showcased at this year’s Auto Expo, though the new-generation i30 made its debut in September this year.

“With the second-gen i20, Hyundai took the hatchback segment up a notch, and with the i20 Active, some customers pay nearly INR 10 lakhs for it. On the other hand, you’ve some buyers spending the same amount of money on a Verna or an entry-level Creta, so I don’t think a more expensive hatchback will find takers in a country like India”, he said.

“Pricing will be a major concern, because the i30 definitely needs to have an automatic transmission to appeal”, he said. The Hyundai i20 AT costs INR 9 lakhs, ex-Showroom and its not a top-end variant, so an i30 AT with all the bells-and-whistles could come dangerously close to the Hyundai Elantra in terms of pricing, a recipe for certain failure.

Hyundai i30 front three quarter revealed ahead of Paris debut
The 2017 Hyundai i30 made its debut in September, and is based on an all-new platform.

“Yes, Hyundai is keen on launching premium products, but the segment is more important. The Tucson is a premium segment, but the volumes will be justifiable”, the person concluded.

Also read: Hyundai Creta (ix25) 1.6T launched in China

In the immediate future, Hyundai India’s plans include the 2016 Tucson, the all-new 2017 Hyundai Verna, facelifts for existing products Grand i10 and Xcent, and a new sub-4 meter SUV to take on the Maruti Vitara Brezza. Further ahead, the company is reportedly looking at bringing the Genesis brand here.

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